Custom Shopping Cart (Product Feed)

Have a custom-built shopping cart or something we don't have an existing integration for? No Problem, this guide will help you import products into Pixlee.

Product Feeds for Shopify, Bigcommerce, Magento, Magento2, or SFCC Demandware

If you are integrated into one of the above e-commerce platforms, there is no need for additional steps. By following the Pixlee integration instructions for the respective platform, the instructions for feed integration is included.

Custom Product Feed Integration

We have multiple methodologies for ingesting your product feed, and infinite flexibility in its configuration. The choices of ingestion are:


Contact us to set up a feed to regularly update in either your own hosted SFTP server or use one of ours.

Feed URL

If you have an authenticated feed URL which changes dynamically according to product changes, we can also ingest it on a regular basis.

Feed Format and Parameters

We take .csv, .tsv, .xml and .json files.

Required Parameters

  • Product Name

  • Product SKU (or unique identifier)

  • Product URL

  • Product Image

Optional Parameters

  • Price

  • Additional Product Images

  • Product Categories

  • Stock

  • Currency

  • Call to Action Text (Default text: "Buy Now")

  • Sales Price

  • Sales Start Date

  • Sales End Date

Take a look at a sample product feed csv here. Or, if you have a feed available that contains the above information, give us a sample of the feed to confirm compatibility.


Choosing the right SKU

When sending us the sku, or unique identifier of the products, consider that there are typically two strategies, with upside and downsides to each.

Using the Child

Typically, picking the "child" identifier will include specific properties such as Color. This makes it possible to tag content of different specific colors or other specificity, but will greatly increase the amount of products and make it harder to get a full coverage of products tagged.

Using the Parent

Picking the "parent", or identifier that generally covers all specific properties for a product including color or size, makes it easier to get full coverage of content tagged with UGC, but makes it impossible to tag at specific granular levels such as color.

There is no wrong way to do it, as long as the upsides and downsides are considered carefully.


Changing Columns

If a columnar formatted (CSV, TSV) feed is provided to us for ingestion, do not change the order of the columns without informing your CSM. We will need to make adjustments on our side to compensate ahead of time.