If you are integrated into one of the above e-commerce platforms, there is no need for additional steps. By following the Pixlee integration instructions for the respective platform, the instructions for feed integration is included.
We have multiple methodologies for ingesting your product feed, and infinite flexibility in its configuration. The choices of ingestion are:
Contact us to set up a feed to regularly update in either your own hosted SFTP server or use one of ours.
If you have an authenticated feed URL which changes dynamically according to product changes, we can also ingest it on a regular basis.
We take .csv, .tsv, and .xml files.
Product SKU (or unique identifier)
Additional Product Images
Call to Action Text (Default text: "Buy Now")
Take a look at a sample product feed csv here. Or, if you have a feed available that contains the above information, give us a sample of the feed to confirm compatibility.
Choosing the right SKU
When sending us the sku, or unique identifier of the products, consider that there are typically two strategies, with upside and downsides to each.
Typically, picking the "child" identifier will include specific properties such as Color. This makes it possible to tag content of different specific colors or other specificity, but will greatly increase the amount of products and make it harder to get a full coverage of products tagged.
Picking the "parent", or identifier that generally covers all specific properties for a product including color or size, makes it easier to get full coverage of content tagged with UGC, but makes it impossible to tag at specific granular levels such as color.
There is no wrong way to do it, as long as the upsides and downsides are considered carefully.
Updated 7 months ago