Standard Email Display

How to update Pixlee display code with ESP merge tags?

This is only required for email analytics tracking.

Within the code snippet for standard email display, you MUST find and replace ALL occurrences of the following {placeholders} with the corresponding merge tag or template variable provided by your ESP:

  • {esp_user_id}

  • {esp_campaign_id}

{esp_user_id}

Replace {esp_user_id} with a merge tag or template variable that identifies each user in your mailing list.

Shopify example: {{customer.id}}.

If your ESP does not provide a suitable merge tag/template variable for this you must still remove {esp_user_id}, but it's not necessary to replace it with anything.

{esp_campaign_id}

Replace {esp_campaign_id} with a merge tag or template variable provided by your ESP that will be a unique identifier for your specific campaign or email that is being sent out.

Shopify example: {{template.name}}

NOTE: If your ESP does not provide a suitable merge tag/template variable for this you must still remove {esp_campaign_id}, but it's not necessary to replace it with anything.

Please contact your ESP service if you are having trouble finding the merge tags or template variables.

How to embed Pixlee display code in your campaign email?

How to publish an email display